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New Five campaign by VCCP launches for the sexiest medical drama out there

Following the runaway success in the US of series two of the Golden Globe-winning, hospital drama Grey's Anatomy, Five is launching a £1m cross channel TV, poster, press and online campaign to support its eagerly-anticipated released on UK terrestrial TV.

The press and poster campaign capitalises on the glamorous characters and emotional drama of the series, by featuring two of the show's biggest stars: Ellen Pompeo (Dr. Meredith Grey) and Patrick Dempsey (Dr. 'McDreamy' Shepherd), with the taglines 'Love is Inoperable' and 'Worth Getting Sick For' respectively.

The TV campaign draws on highly-charged emotional moments from the series, to the accompaniment of The Feeling song 'Fill My Little World'.

Simon Downing, Head of Marketing at Five, said: 'Focusing on the personal, rather than the patients, has set Grey's Anatomy apart from its competitors, and has helped make it a ratings winner, attracting some of the highest ratings and concentration of young female viewers of any prime time Five show.'

The print campaign was developed by VCCP, featuring photography by Mitch Jenkins and the TV campaign by Gus Kimber of Five's on-air creative team. Media was planned and bought by Vizeum.

The campaign breaks w/c 26th February. The second series of Grey's Anatomy airs Sunday 4th March.

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For further information contact Nicki McLean at VCCP on 020 7592 9331 or visit www.vccp.com

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Metro launches 'Science of Engagement' trade activity by VCCP

'Johnny Ball Reveals All' live show to kick off campaign.

Metro, the UK's only Urban National newspaper, is joining forces with TV presenter Johnny Ball to discover the secret of 'The Science of Engagement'.

Johnny will launch the campaign with a live show at the London Studios. Demonstrating the secrets behind Metro's winning formula, Johnny will entertain an audience of media planners and buyers with scientific experiments, research, great prizes and good old-fashioned show biz. The show will be filmed on the night and produced as a DVD.

'The Science of Engagement' campaign will explore the four ingredients that together ensure Metro's successful engagement with its readers. A combination of the right consumer mindset, an attractive message, the right environment and the relationship with the reader will all be revealed as the essential ingredients for creating the ever-elusive state of 'Engagement'.

'The Science of Engagement' campaign will continue after the show with the follow-up DVD and a Johnny Ball science set for key contacts. Agencies and advertisers will then be invited to put 'The Science of Engagement' theory to the test as Metro launch a competition to win a £300,000 advertising campaign.

Metro's creative agency VCCP have worked on the content and design of the campaign, as well as input from Johnny Ball himself.

Simeon Adams, Metro's Planning Director said: "Rather than just talking about Metro's ability to engage we thought we'd demonstrate it. Doing this with a series of boardroom presentations just isn't our style and doesn't really cut it. We have put our money where our mouth is- not only with a highly interactive and engaging trade marketing campaign and event, but with a very bold commitment with our competition."

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For further information contact Michael Sugden at VCCP on 020 7592 9331 or visit www.vccp.com

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Capri-Sun; the 100% juice drink with added squeezabilty!

Capri-Sun, the foiled packed squeezable juice-drink, is for the first time made with only 100% natural juice. To celebrate Capri-Sun is launching a new 100% juice campaign mid-February, under the tagline 'Smile! It's 100% juice'. The flavourful £1m advertising campaign aimed towards mums, comprises of a ten second TV ad, print and online campaign, all by VCCP (Vallance Carruthers Coleman Priest).

The Capri-Sun campaign will run for two months. On TV, the ad will air on terrestrial and Sky, in print Capri-Sun will feature heavily across a variety of women's glossies from Closer to OK!, whilst the online campaign will feature on sites such as MSN, handbag.com and i-village.

Steve Vranakis, Creative Director of VCCP says: "The advertising campaign perfectly captures the essence of the product, which is healthy, but also bursting with fun. The appeal of Carpi-Sun has long been its foil pack and now this is combined with a healthy 1 of your 5 a day message."

This new campaign seeks to position Capri-Sun 100% Juice in the market place as a healthy option juice drink that counts as one of the kids five fruit-and-veg-a-day targets suggested by the Food Standards Agency.

The new look Capri-Sun comes in orange or apple variety and is made from 100% pure juice with no added sugar or sweetener's. Retaining its odd familiar foil pack, the drink stays fresh and cool.

End.

For further information contact: Michael Sugden on 020 7592 9331 or visit www.vccp.com

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CONSERVATIVE ADVISER JONATHAN CAINE JOINS BELL POTTINGER

Having spent eight successful years as Assistant Director of the Conservative Research Department, Jonathan Caine is to join Bell Pottinger Public Affairs (BPPA) as a Director in March.

Caine has a wealth of experience as an adviser to the Conservative Party. A former Special Adviser in the Major years, he currently advises Rt Hon David Cameron MP on all aspects of Northern Ireland politics and policy, as well as dealing with constitutional and legal reforms, House of Lords reform, Scotland, Wales and devolution policy. Before and during the 2001 General Election, Jonathan was a member of William Hague's speechwriting and Prime Minister's Questions team, drafting major speeches covering all policy areas.

As a Director at BPPA, Caine will be responsible for advising a wide range of BPPA clients on Conservative Party politics and policy.

Jonathan Caine said: "I am delighted to be joining BPPA. With a re-vitalised Conservative Party under David Cameron's leadership, important elections in May looming large, and a change in Prime Minister a matter of weeks away, it is certainly a very exciting time in British politics. I am very much looking forward to working with BPPA's wide range of clients".

Peter Bingle said: "I worked with Jonathan previously at The Communication Group, so I know what a first class political consultant he is. Nobody understands Conservative Party politics or people as well as Jonathan. His appointment will help to further consolidate our position as market leader".

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For further information:

Please contact David Sowells on 020 7861 2400 or dsowells@bell-pottinger.co.uk

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Buster Dover joins as Head of Digital Account Management at VCCP

Buster Dover has left TBWA to become Head of Digital Account Management at VCCP.

He started his career as a project manager at DeepGroup, before joining VCCP two weeks after the company's initial launch. He worked on the O2 account for three years, as well as running the LBC, Gala and Nestea accounts. He then worked at TBWA, as an Account Director on the Pan European Playstation account.

Buster said his return to digital communications will be both beneficial to his own career and the growth of VCCP. "The fact I already had a strong working relationship with VCCP means my move to digital is a smooth one," he said. "I relish the challenges this role has to offer and look forward to developing digital campaigns across clients from Dyson, Hyundai and ING Direct to Coke and Five".

Ian Priest, Founding Partner of VCCP, said: "Buster is a great asset to VCCP. His previous track record proves he is the ideal person along with Steve Vranakis and Amelia Torode to strengthen our digital offering to its next level."

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For more information contact Ian Priest at VCCP on 020 7592 9331 or visit www.vccp.com

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Leading HIV/AIDS patient group the European Coalition of Positive People appoints De Facto Medica

The European Coalition of Positive People (ECPP) has appointed De Facto Medica, part of the Bell Pottinger Group, as its communications partner.

ECPP is a London based international HIV/AIDS and Hepatitis C patient organisation working in Europe, Malawi, Mozambique and Uganda, promoting patient involvement in the development of public policy, delivery and monitoring of services.

As a leading Medical Education and Public Relations Consultancy, De Facto Medica will use its proven knowledge and expertise to develop an integrated communications programme to support ECPP across Europe and Africa.

Commenting on the appointment of De Facto Medica, Colin Webb, Executive Director, ECPP said, "We were extremely impressed by De Facto's track record and the teams' in-depth understanding of the issues affecting the HIV/AIDS community. It is re-assuring that Angus Litster, Director of De Facto Medica will personally oversee the account since he was previously Marcomms Director at ECPP and has direct experience of the work we do".

Angus Litster added, "I know first hand the excellent work that ECPP does in Southern Africa and their commitment in Europe to keep the unique interests of patient groups at the heart of healthcare discussions within the European Union. We look forward to working with Colin and his team in these vital areas".

Ends

For further information, please contact:

Deborah Cockerill, Account Manager, De Facto Communications

tel: +44 (0)20 7861 3838 email: d.cockerill@defacto.com

Note to editors

De Facto Medica is the medical education subsidiary of De Facto Communications, part of the Bell Pottinger Group, the UK largest communications consultancy. De Facto specialises in life science and healthcare with De Facto Medica's expertise spanning all high profile therapeutic areas. De Facto is headquartered in London and operates internationally with clients across Europe and the US. Further information can be found at www.defactomedica.com and www.defacto.com

The European Coalition of Positive People is a self-help organisation of, by and for people living with HIV and AIDS, (HIV1 and HIV2), Hepatitis and Tuberculosis. They seek to establish a democratic and accountable patient voice at a European level by advocating for the rights of positive people (patients) as enshrined in the Paris Declaration and Implicit in the UN Charter on Human Rights. Further information can be found at www.ecpp.co.uk

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Harvard PR Wins EDM account

Harvard PR has won the PR brief to boost the profile of EDM, one of the largest electronic document management solutions providers in the UK.

The agency was hired by new CEO, Sam Ferguson who grew Edotech, another document solutions company, from a £20 million business in the UK to a European-wide services company turning over £120 million.

EDM Group was formed in 2004 and is funded by ECI Partners, one of the UK's longest established and most highly respected private equity providers. The company has the largest document conversion capability in the UK with three document conversion centres around the country and a total scanning capacity of around 750 million documents a year. EDM became the largest electronic document management company in the UK when it acquired competitors Storwave and Micro-image Business Solutions (MBS) in August 2004.

The PR brief will be a B2B one, focused on communicating management vision and company success to the trade and business press - and also focusing on mission-critical business issues such as risk management, disaster recovery and compliance.

A particular focus will be placed on the company's hosted digital offering - where EDM takes the physical data from customers (documents, letters, files, contracts etc) and digitises them for storage in massive, secure central servers at EDM. This has major advantages for organisations seeking to save costs on storing bulky paper documents, and staff costs for managing, searching for, copying or distributing physical documents.

Sam Ferguson, CEO, EDM Group, commented: "EDM has been quite internally focussed in the last year or so, integrating our acquisitions, and merging the service offerings, infrastructures and people, and concentrating on our customers. The time is ripe now to communicate what we do externally - and why we're leaders in our field."

Chris Cartwright, Managing Director at Harvard, commented: "We're very excited to be working with an industry leader on a campaign that is truly pertinent to so many business sectors. We're looking forward to working with Sam and his team to raise the company's profile and position it as a thought leader in this space."

Ends

For more information contact Chris Cartwright at Harvard on 020 8759 0005 or visit www.harvard.co.uk

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Emirates appoints Bell Pottinger Sports & Sponsorship for Rugby World Cup Sponsorship

Emirates has signed up as a sponsor of the Rugby World Cup and will be the tournament's official airline.

The tie-up includes television and press work across Australia, New Zealand and South Africa as well as perimeter boards and competitions. There will also be a campaign, created by Bell Pottinger Sport & Sponsorship, to support the deal. It will run across the same countries but also in the UK and France.

The deal also includes a trophy tour around the world with the cup travelling in a first-class seat. Schools in each country will have a chance to host the trophy that will be taken along by the national team captain.

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For more information contact Marc Harris at Bell Pottinger Sport & Sponsorship on 020 7861 2555 or visit www.bell-pottingersportandsponsorship.co.uk

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UK Space appoints Bell Pottinger Public Affairs

After a competitive pitch process UK Space, the trade association for the UK space industry, has appointed Bell Pottinger Public Affairs (BPPA) to provide public affairs support during 2007 as it aims to raise the profile of an industry that contributes £7billion a year to the UK economy.

Peter Bingle, Chairman of BPPA said "We are delighted to be appointed by UK Space. More than ever technologies developed by leading UK companies in the space sector are playing a key role in our daily lives, from your satellite navigation system in your car, international financial transactions to humanitarian relief and mapping climate change. The benefits to UK plc and beyond of the technologies produced by these UK companies is immense. For too long this success story has not had a profile to match.

BPPA will be working with UK Space to ensure that this changes'. Peter Bingle is supported by BPPA senior consultant Tom Fraser.

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For more information, please contact Peter Bingle or Tom Fraser at Bell Pottinger Pubic Affairs on 020 7861 2400 or visit www.bppa.co.uk

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VCCP wins Hyundai dealership marketing account

VCCP below the line arm has won a three-way pitch to become the creative agency for Hyundai's below the line marketing.

The agency already holds the advertising account. Now adds all the dealership marketing to its account, currently in the early stages of creative development, they will develop all the tactical promotions, and refresh its dealership network.

The brief will allow VCCP to demonstrate through the line integration which it already does with existing clients O2, Coca-Cola, ING Direct and Dyson.

Robin Gadsby, the Head of Below The Line at VCCP, said: "We are very excited about the win and we have developed some great work for Hyundai. Hyundai Motor UK Ltd currently has 155 dealers across England, Scotland, Wales and Northern Ireland. Of these dealers approximately 40% are sole Hyundai dealers and the rest are multi-franchised outlets. Our primary focus will be to create and produce new dealership point of sale material for HMUK to communicate tactical phase offers and events over the next couple of years."

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For other quotes or info contact Lorne Stewart on: T: 01494 428761 or Robin Gadsby 07834 129 073 or for more information on VCCP visit www.vccp.com

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